Preserve, which makes household products from recycled materials, has launching a new campaign to allow customers to mail back their toothbrushes for recycling.
The initiative is being launched with the help of consultancy firm Continuum, which helped Preserve roll out its "Gimme 5" #5 plastics recycling campaign at Whole Foods markets and other retailers.
In addition to the mail-back option for the toothbrushes, the product packaging was made lighter and now doubles as a mail back container when consumers are done with the toothbrush. Preserve recycles the toothbrushes into plastic building materials.
For more information on the company, which are available in grocery and natural food stores and retailers Whole Foods Market and Target, visit www.preserveproducts.com.
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